To me Saul Bass was one of the great graphic designers of the mid-20th Century.  He was born in the Bronx district of New York in 1920.  Even as a child he was said to have had a very creative mind, constantly drawing.  I found that some of his great work was when he worked on Alfred Hitchcock film’s.  In 1958 his first title film with Hitchcock was called Vertigo.  The way he shot a close up of a woman’s face and then her eye before spinning into a sinister spiral as red soaked the screen was the first of its kind.  I’d like to think that he set a new standard for opening titles.